You’ve probably spent a lot of money developing your website or different contents but you’re not seeing the desired increase in growth. When the consumers search for you on Google, Bing, and Yahoo, your business shows up but on the fourth or fifth search results page. So, How do you make your business site easier to find? It’s through Search Engine Marketing or SEM it is one of the most effective ways to grow your business and reach new customers.
While it’s critical to employ organic strategies to attract traffic over the long-term, sometimes, you can’t properly compete with organic strategy, without investing money for improving the rank of your website. For instance, consider what happens when any type of “top clothing brands” ranks on the Google page. The brands clearly have an effective SEO strategy, the page will rank organically according to the type of organic strategy. However, their paid brand ad, circled above, ranks as the first search result overall. That’s where SEM comes in.
What is Search Engine Marketing?
Search Engine Marketing (SEM) is the entire set of techniques and strategies used to generate more visitors from search engines to your business or marketing website. SEM seeks to promote websites by increasing their visibility in search engine result pages through the use of paid search. Paid mode refers to text ads that show up in search engines (such as Google, AdWords, and Yahoo!) that are targeted to a user’s keyword search. Paid placement advertising is very targeted and supported with strong metrics analysis, which makes calculating online advertising Return on Investment (ROI) so much easier.
Why SEM can help your business:
To increase/enhance brand awareness
Sell products, services, or content online
To generate online leads and widen the sales funnel
To provide informational and educational content
How can you SEM leverage your business today?
1. SEM Delivers Qualified Leads
By using SEM properly, your message will attract people who are actively looking for your product or service. For instance, let’s say you sell organic coffee in India. You would buy the keywords “organic coffee,” or “organic coffee in India” or any other specific keywords you can come up with. When people search for those terms, depending on how much you paid per click, your ad would appear in their search results.
2. Search is the most popular to get information
Whenever anyone wants to find information, they turn to an online search engine. Recent studies show that nearly 74% of Internet users perform local searches to find businesses in their area. No one is looking at Yellow Pages or newspaper ads anymore. Google is the biggest player when it comes to search inquiries. They account for nearly 62% of all searches, so it is important to get your keywords from them.
SEM is cost-effective. Because SEM is so targeted and you reach such a large audience, you get a much larger ROI for the marketing dollars you spend. Not only that, but you are able to actually measure your conversions. With SEM, you have hard data that allows you to refine your marketing efforts, boosting your ROI even more. Plus you’re only paying when someone clicks on your ad.
While social media, email, and direct mail are still relevant in marketing but Investing in search engine marketing has immense potential for the new leads and for your business. Take your time to devise a solid SEM strategy that caters to the specific needs of your audience and optimize it over time to grow your business.
Upreality can cater to your brand’s needs effectively and can get your brand target traffic to your site. For more information, visit www.upreality.in