An initiative aimed at shoppers, to promote Citibank’ EMI Privileges. A unique feature that released cloud-shaped hearts or rupees in the air – catalyzed by the volume of tweets with the hashtag ‘dilvsbill’. Installed in DLF Promenade mall of Delhi & High Street Phoenix mall of Mumbai, this unique online and offline engagement went on to be one of the longest sustaining twitter trends conducted by an Indian brand.