The online world is colorful with a versatile palette of content formats. Different businesses rely on different kinds of content to appeal to their target audience and to differentiate themselves from their competitors, as brands post-social media polls to drive engagement, gain more visibility. Of course, the relevance of the written word never wanes, so businesses still incorporate content in their strategy. However, what is the relevance of infographics on this wide spectrum of content formats? This visually-appealing format that educates and entertains is one of the most effective ways to improve your traffic, reputation, as well as your click-through rates, and so many other benefits. In fact, they have become one of those preferred means to convey a relevant message and engage any type of audience.
Here are key perks to keep in mind, that might just inspire you to get more creative with this form of content.
- Perhaps there is no surprise, the way we process information in a visual format is far better than text. It’s been reported that humans process visuals 60,000 times faster. It makes sense why a well-designed infographic is one of the best ways to increase engagement. If your content is only text, in comparison to well-balanced content with visuals, The possibility of losing interest by the audience is likely high.
- Infographics can make your content go viral, Whether on social media, in blog posts, or articles, they’re a great way to share information with others. In fact, 80 percent of marketers use visual assets in their social media marketing strategy as it gathers more views than any other content format.
- Infographics are great in brand awareness, usually in the logo, website address, email, or even contact information. This is truly a very effective way to increase your brand awareness and if used properly can easily increase your traffic by at least 12%. Infographics go beyond merely “telling” people about what your brand, products, or services are – it “shows” them with visual content which is far more effective than mere paragraphs of text.
While there are endless content formats but, info-graphics are indeed applicable to all industries and provide the perfect means to various ends. To have an enhanced enriched reach of your brand as well as for other needs.
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