As AI continues to grow and progress through its rapid ability to collect data, analyzation, and application and then learn from it, AI is changing digital strategies. As it continues to advance, it will use the skill to improve digital marketing strategies and provide valuable customer insights for companies. It is designated that artificial intelligence is an indispensable part of future digital strategies, especially in the digital marketing field. From the movie “The Matrix” to the Google AI, and from the smart Siri to Tesla’s self-driving car, there are more and more enterprises that are implementing AI in digital marketing for their businesses. Definitely, Artificial Intelligence is changing the future of digital marketing.
What is AI?
Back in the 1950s, the fathers of the field Minsky and McCarthy described artificial intelligence as any task performed by a program or a machine that, if a human carried out the same activity, we would say the human had to apply intelligence to accomplish the task. Thanks to detailed algorithms, AI systems are now becoming more and more mature, with systems becoming more efficient at a much faster rate than ever before. The application field of AI has been expanding, helping to make big advances in research and development areas around the world.
The relationship between AI and digital marketing
During previous years, marketers were cautious to apply artificial intelligence to their marketing strategies. But now, many successful brands have adopted it and use it within their marketing, with brands like Amazon and Spotify using AI systems successfully.
For example, Amazon uses AI to show only relevant products to shoppers, based on previous searches, purchases, and views. This can increase the likelihood that a shopper makes an initial purchase or becomes a repeat customer, with the personalized experience thereafter.
AI use in Digital Marketing for your business:
AI chatbots enable businesses to go beyond the traditional “one-to-one” form of customer service. Instead, chatbots can deliver a “one-to-many”, providing support to a number of customers at the same time and in different time zones. Many brands have started to communicate with their customers through messenger applications like WhatsApp, Facebook Messenger, and Slack, all of which can benefit from AI chatbots in order to streamline the process.
AI helps brands to personalize email marketing campaigns based on user behaviors, As well as better personalized content, AI also helps marketers optimize their email campaigns, allowing them to maximize their results. AI can help email marketers reach the right customers at the right time, ensuring that messaging is relevant. With different tools like the phrase, crisp, which analyzes and optimizes your campaigns quickly for enhanced output.
There is no doubt that digital advertising is one of the most successful areas to have artificial intelligence. It uses platforms like Facebook, Google, and Instagram in order to provide the best possible experience. According to eMarketer, digital ad worldwide was estimated to be $273.29 billion in 2018. With AI technology, they can make planned decisions about where they can allocate their budgets and target audience. As a result, brands can ease digital upgrades and ensure that their spending delivers the best possible results.
AI is now more reachable for businesses, making it a valuable tool for digital marketers. It is convincing that AI largely influences the choices of your customers, helping to provide the best relevant recommendations and timely customer service. Looking at the ways that you can make use of it will better enable you to grow your brand and meet the expectations of your customers.