Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past five months than in the previous 50 years. Most startups these days have adopted digital marketing strategies. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close. Digital channels have a significant role in impacting the world deeply. According to a report, in India, there’s an increase of 87% in social media usage after the government instituted a nationwide lockdown in mid-March. Today, similar trends are taking place around the world. The new normal seems to be continued digital, its a place that is not quarantined for customers as well as for brands. Even in this time of pandemic, digital is not deceased and has made a big impact in reaching all target audiences, including those who are not involved in digital platforms.
To help you prepare your business for the crisis and the aftermath of COVID-19, we’ve put together a list of most effective digital marketing strategies you can use now to define your business.
Here are some of the top digital marketing strategies trending in 2020:
- Search Engine Optimization (SEO)
SEO is the process of optimizing a website to rank higher in the search engine results pages to increase the number of visitors to your online content. SEO is the best tool used to drive organic traffic to your online content in no time. According to a study Amazon dominates the US online sales with 34% of the market owned by the online retail giant, it is expected to grow to 50% by 2021. You can not hope to become a new Amazon in one day but with strong SEO strategies and modern marketing, you can create a successful venture in no time.
- Content Marketing
Is one of the most effective tools for engaging customers and getting new customers to your business pages. Whether its Blogs, videos, or any other form of content, it’s the best form of content marketing. Usually, companies do this to generate brand awareness, generate leads, and to promote, one of the creative content which tops the chart is Flipkart, which is one of the pioneer Indian online brands that adopted TVC’s as a primary player for their content marketing. The ads are catchy and cute with children dressed up as adults.
Social media marketing
It’s among the best and one of the most popular forms of digital marketing. This is very easy to perform and you can expect a high result. Businesses promote their brand or product on social media platforms through campaigns and other assets to increase brand awareness, drive traffic, and generate new leads for their business. An insightful Prega news social media campaign titled #GoodNewsIsGenderFree shows the power of campaigns that hope to bring change in people’s outlook towards gender inequality shows the power of social media marketing at a larger level.
Despite predictions of its death in the marketing world, emails are still around and delivering a top return on investment (ROI) to marketers. In a recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had an impressive ROI of 122%. Which makes it stand out in the market, Though email marketing is highly effective, not all startups can harness this true power of email marketing. But if initiated successfully, then there’s no looking back.
“The great advantage of the digital platform is the ingenuity and creativity which can always conquer large markets”
It is important to understand the importance of implementing most effective digital marketing strategies in your business. Using online media in this century is not just a smart investment decision, it is essential. It is one of those marketing channels that have various benefits and can help you develop and grow your business.
If you are already doing digital marketing for your business, you need to reach your niche online. However, there is always room for growth and you can think of some areas in your strategy that need improvement.
At Upreality, we as a team will help you in connecting through online media and can manage and implement the best social media strategies according to your needs.
Contact us or go to www.upreality.in to know more.