July 29, 2020 Upreality Talks

Cyber Security

With rapid development and adoption of different kinds of technologies, humans are now more at risk. Every day, we enter our details on various platforms for various needs, right from credit card details for online shopping to location details for booking a cab. As consumers, have we ever wondered whether our details are safe with these companies? As businesses, have we ever wondered what might happen if these details fell into the wrong hands? Cyber Security is imperative.

The far-reaching developments of the 21st century bring with them a lot of risks – the biggest one being cyber security. A lot of major cyber crimes have taken place over the years. Organisations such as Yahoo, Google Chine, JP Morgan Chase, eBay, Uber, etc have fallen prey to such crimes. According to research, cyber crimes have caused trillions of dollars in losses to organisations. According to University of Maryland, on an average, hackers attack every 39 seconds. These stats make us realise how imperative it is for organisations to take steps to prevent such crimes and protect sensitive data.

Business owners need to realise the importance of data protection. They need to have well-defined frameworks and cyber security technology to protect endpoint devices. Passwords must be more complex and be changed often. In addition to this, operating systems must be updated regularly to their latest versions in order to safeguard the data.

Data encryption, a method to avoid data tampering, loss of data or prevent data phishing should also be adopted. Setting up clearly defined cyber security policies is also important. Educating and training the workforce on how to use systems and software for sharing and storing data for their daily work must be established.

Hackers are continuously developing superior systems. There has been rapid increase in global connectively and use of decentralised storage systems (cloud services). This rapid growth of technological advancements or developments outweighs the efforts that are being focused on devising appropriate contingencies. As we proceed to a world where all technologies are so deeply interconnected with each other, we need to find ways to secure such connections and prevent malicious applications of these technologies.

Upreality is a next generation experiential marketing agency with collective experience and proven capabilities in digital activation solutions and integrated marketing services across boundaries. Go to www.upreality.in to know more!

 

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